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Head of Digital and Strategy Director - Duel Agency Role

  • Media Agency experience needed
  • Duel role running both Agencies Digital / Strategy (TBD)
  • Be the client lead on all digital and social requirements
Sydney
All Sydney 
$140,000 (pa)
 Job Spec
  • Be the client lead on all digital and social requirements
  • Take the clients on a digital education and confidence building journey, increase the volume and sophistication of digital activity they take on
Pitches
  • Be the lead on pitches & provide the digital capability and digital vision of the agency
 
Media/Communication strategy
  • Develop overall communication strategy for clients across all media ATL, digital and social
  • Illustrate the role of creative against each media channel and the type of creative format required
  • Work with creative agency and ATL experts to develop one integrated strategic solution
 
Partnerships
  • Source and negotiate key partnership with vendors who support and develop the agencies digital offering and capability. Examples adserving partners (Flashtalking), Social analytic platforms(Social Status), interactive video & streaming platforms (Innovid) etc
 
Programmatic
  • Manage and develop relationship with Admatic (a specialist programmatic agency)
  • Develop and grow relationships with direct programmatic publishers i.e. Tubemogul, Amobee etc.
  • Where financial viable consider building an in house programmatic offering
 
Publisher partnerships
  • Brief and negotiate media publisher strategic partnerships for clients. Ensure partnerships are 360 solutions and utilise all touch points: ATL, Digital & social
  • Sell solutions into clients, Project manage and optimise activity ensuring maximum ROI
 
Mobile & Video advertising
  • Develop mobile and video ‘first’ media solutions
  • Take clients on a journey of how to fully utilise the potential of mobile and video advertising
  • Utilise sophisticated mobile targeting and creative opportunities
  • Plan how to synch social activity on mobile to run at the same time as TVC goes to air
  • Fully utilise the opportunity of video advertising across VOD, Catch up TV, Interactive video and Programmatic video and linear TV
 
Social
  • Support existing social team (4 staff) on running paid social activity.  Provide additional training and guidance on how to build skills in latest targeting and creative opportunities
  • Look to utilise partners such as ‘Social Status’ to build and grow the sophistication of the agencies social offering
  • Train up staff in other offices to commence offering paid social services
  • Train all staff across 3 offices, to learn new skills in paid social activity across emerging channels i.e. snapchat etc
  • Source and partner with social agencies who can deliver the content creation and community management for social campaigns.  Lead and control the inter-agency relationship. 
  • Present social analytics, learnings and recommendations to clients
 
Influencer & native marketing
  • Source and grow relationships with leading influencer marketing vendors i.e. Tribe, Nuffnang, Mouth of Mums etc.
  • Source and grow relationship with publishers who offer native advertising opportunity ( Yahoo, Fairfax, Mamamia etc)
  • Educate the internal team and clients on the power of influencer marketing and how clients can utilise and amplify the advocacy content, across digital and social advertising
  • Educate the internal team and clients on the power of native marketing and how clients can utilise native advertising to build their brand and connect with customers
  • Integrate influencer and native activity into client’s media plans
 
Analytics
  • Provide leadership to team on providing clients monthly & quarterly analytics (all offices)
  • Source and integrate reporting technology/platforms which can speed up the delivery and sophistication of reporting (Flashtalking, Innovid, Social Status ect)
  • Review reports and consolidate learnings and turn into optimisation recommendations for clients
  • Present quarterly analytics to client
 
Finaance/Fees
  • Evaluate opportunities on their ability to generate revenue for the agency
  • Lead and mange how the agency generates revenue across digital activity, when should a fee based model versus a commission model be utilised etc.
  • Estimate, quote and sell in fees which need to bee assigned to each client project
  • Train up all offices and oversee what fees and fee models are to be applied to each client/project
  • Track digital revenue generation across all 3 offices

Management across both agencies
  • Require experience and seniority to affectively manage workload across both agencies and manage requirements of all stakeholders
  • Required to build and grow media capability within and revenue to fund the role
Industry: 80
Function: 15,16
 
Advert/Media/Comm/Ent & Design Public
Other Full Time
00DA0000000HQQN:a09120000116Ke5AAE
5 January 2017

Head of Digital and Strategy Director - Duel Agency Role

Full Time

Advert/Media/Comm/Ent & Design

Other

Sydney / All Sydney

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