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Email Campaign Specialist

Melbourne

The Company

Based in the Eastern Suburbs, this company has a national footprint and is proud of their reputation as a household name. A solid brand in the building/design industry, they stand in good stead in a highly competitive market.

The Role

This organisation is growing with great success and needs a campaign specialist to help drive further growth, acquisition, engagement and loyalty across each customer segment.  Post-campaign analytics will be critical to future campaign success, so your attention to detail and analytical skills will be highly regarded.  You will assist the CRM Campaign Manager planning the Email Campaign Calendar across a number of company brands and target audiences.  This is an end-to-end campaign role - build, test, track, deploy, distribute and analyse - on time!  

The Responsibilities
  • Execute the Email Comms plan across the business nationally.
  • Plan the Email Comms Calendar.
  • Identify content requirements and manage the process end-to-end.
  • Implement comprehensive testing to drive continuous improvement with a focus on results.
  • Identify opportunities for usage of the best platforms for brand consistency.
  • Work with the CRM Campaign Manager and Business Units to ensure integrity of databases and identify opportunities for further segmentation and tailoring of communications.
  • Provide regular reporting to detail trends in performance.
  • Identify opportunities to improve ROI.
About You
Degree qualified in a related field and a minimum of three year's experience is a must.  Your CV and Cover Letter will demonstrate your high attention to detail and written communication skills. You will be have enough proficiency with HTML to be able to identify errors in coding and also have experience with Adobe (Photoshop). Exposure to 'Exact Target' will be an advantage. You will also have a passion for analytics and be able to decipher insights and turn them into action.

How To Apply
If you are a dynamic Email Campaign Specialist with high level communication skills and your CV can truly demonstrate your ability to fulfil the above requirements, please submit your CV and Cover Letter in word format via the relevant link.  Should you require further information, please call Mandy Passmore on (03) 9946 7318.

Reference Number: 2449203
12 January 2017

Email Campaign Specialist

Full Time

Marketing

e Marketing

Melbourne / Eastern Suburbs

Only People with the right to work in Australia / New Zealand may apply for this position.

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