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Lee Enterprises is hiring - Sales and Marketing!

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Job Description:

Lee Enterprises seeks an experienced and dedicated marketing professional to join our fast-paced corporate team as a Marketing and Sales Analyst. This critical position will work with multiple Lee Enterprises' newspapers to develop, execute and track subscription sales and retention campaigns. You will be a key player on a team made up of other analysts, marketing and sales professionals who are passionate about what we do. Key Responsibilities : * Serve as the subscription sales and marketing analyst to a group of Lee Enterprises' newspapers. * Develop subscription marketing and sales campaigns aimed at retaining current subscribers and attracting new subscribers. * Define direct response campaigns and work collaboratively with the local circulation management teams. * Report on and analyze response rates and retention rates using queries from our consumer database. * Extract targeted lists of consumers for direct mailings, e-mails offers, and telemarketing campaigns. * Analyze the effectiveness of campaigns and promotions by utilizing data mining. Make recommendations on campaigns to continuously improve response rates. * Analyze and interpret internal customer data and external data sources to support business decision-making. * Create, monitor and distribute reports to our newspapers relating to campaign performance. * Track and manage acquisition and retention budgets. Qualifications: * BA/BS in sales, marketing, business, statistics, economics, or related field. * 5+ years job related experience or equivalent combination of education and experience in sales or marketing. * Expert level use of MS Excel is a must (macros, functions, formulas, pivot tables, etc.). Knowledge of SQL is helpful. * Experience in working with databases for use in building and executing sales and marketing campaigns. * Proven organizational skills and the ability to handle multiple tasks simultaneously and prioritize work to achieve objectives. * Strong problem solving and project management skills. * Demonstrated analytical skills, ability to identify problems, trends, develop solutions and implement a course of action in a timely manner. * Demonstrated success in managing budgets and project timelines. Lee offers a competitive salary and benefits package as well as a challenging and rewarding work environment. EOE
Marketing Private
Other Full Time
173820907
11 January 2017

Lee Enterprises is hiring - Sales and Marketing!

Full Time

Marketing

Other

Other / Other

Only People with the right to work in Australia / New Zealand may apply for this position.

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